Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective are to promote brands, build preference and increasesales through various digital marketing techniques. Digital marketing activities are Search Engine Optimization (SEO), Search Engine Marketing (SEM) , Content Marketing, influencer marketing, content automation, Campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing and any other form of digital media. Digital marketing is affordable & beneficial to all business level right from small, medium to big and giant companies. The cost at which the digital marketing company offers you no other medium of media can offer you.